Many people believe that you need to work hard in order to get financial freedom. We are told there is no such thing as easy money. We are promoted with music video clips and movies that show the lifestyle that we would love to have. Fun, friends and excitement. We don’t want our youth to wither away, but we want to afford this lifestyle as well. And working at the local take-away shop or at the back of the shopping centre isn’t going to make that dream happen.

The millennial generation are savvy when it comes to emerging technology. With their eagerness to enjoy their youth while they can, online gaming companies have jumped on the opportunity to capture this fast-growing market, which can add millions of dollars in revenue each year. In fact, the University of Sydney has claimed that they have seen a drastic rise in teenagers testing their luck through online gaming channels such as sports betting in the hope of winning big.

It’s a tense era where jobs are hard to come by and the road to the perfect life is much more difficult to attain than in previous generations, online gaming appears to be a way of skipping this hurdle of burden. To marketers, it has been interesting to see the way the emergence of this market has unfolded. Below we will look at some factors that have contributed to the growth of online gaming amongst the millennial generation.

Cash Back incentives

One of the biggest incentives that has boosted numbers in online betting is the use of cash back incentives. It’s been widely used in advertisements and the promise of potentially getting back your first deposit makes first-time punters enjoy the experience of taking bets with little or no risk.

Accessibility to live streams

Some of the betting houses have exclusive viewing distribution rights. This forces the younger generation to watch the event stream through their website. You will usually see this with boxing fights and big racehorse events such as the Melbourne Cup. The site’s will require the viewer to opt-in and may involve qualifications such as purchasing a minimum sports bet to get the viewer involved in betting actions.

Getting bonuses

Gambling businesses know the need to make the punter feel like they are coming away from the experience feeling like a winner. Many of these businesses have pledged prizes for new signups and ongoing punters. For example, UK gaming business 888 Casino offers a range of bonuses including a welcome bonus of up to $700, matching the punters first deposit size and offering free spins on certain games.

Online casinos offer a variety of games to play

There should be a game for everybody. While the main games will focus on the traditional casino games such as blackjack, slots, blackjack and roulette, there are other games that are emerging such as Keno and virtual sports games.

The chance to win the jackpot!

Ultimately, everyone wants to win big. The thought of winning thousands or millions by spending a few dollars initially is the desire that every punter wants.

Increased access to funding

In Australia, getting access to credit cards or credit lending facilities is becoming easier. As more millennials enter the workforce, they should become entitled to receive lower limit credit lending facilities from the main lending institutions. Furthermore, the ease in which millennials can input their credit card details to automate easy transactions for wins or losses makes the playing process easier.

Easy access to online betting through smart mobile devices

The gaming industry has always been at the forefront of leveraging new and emerging technology. The vast improvements in mobile technology with enhancements in smart devices has allowed people to access betting platforms anywhere with an Internet connection. The millennial generation are plugged into the Internet and provides an enormous untapped market.  Gaming companies that have launched smart device applications and mobile-friendly websites for punters to interact have been able to seize their slice of the market share in this emerging market.

Millennials live in a pedal to the metal culture. They want to feel like a winner and have fun doing it. The prospect of earning easy money has tempted many millennials to try their luck with online betting. Some win, some don’t. But you need to be in it to win it!